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8 steps to better Headlines And Stories

Jerry Pompilio
5 min readDec 10, 2021

A formula to create more appealing. Headlines and Stories.

Identify the persona of your prospective reader or potential customer.

We all have read it or heard it a million times.

But trying to put it all together has taken me some time.

Understanding the persona of the people you are working towards appealing to became my starting point.

Find the persona of the target.

We first need to narrow it down. Finding and identifying their niche.

A targeted persona is created by becoming that person.

A total as you can gain an understanding of their life. You need to get into their mind, body, and soul. Like all the ways you can. Without losing yourself in the process.

How crazy can it get? It should get as detailed as it needs to be. Thank the technology for the great resources available to us. We have massive amounts of data to help us.

By defining our niche, we narrow down what aspects of their live our prospects relates to.

Having or getting as much experience and knowledge about your niche is most important.

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Jerry Pompilio
Jerry Pompilio

Written by Jerry Pompilio

Jerry Pompilio, Small business survivor. With over 50 years in the service business. At this stage, it’s time to pay it back. To help others survive it too.

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