Hello, Hello, HELLO
Reasons Most tell marketers often close less than 1 out of 100 calls
know what I talking about.
Your phone rings, It distracts you from what you’re doing. You answer with a kind hello. And no answer.
you repeat, hello.
Now you say HELLO the 3rd time.
Most people hang up after the first 1 or 2 hellos.
Now You’re Pissed
A voice finally answers with their greeting.
It’s become obvious, a sales call.
I don’t know about you, first, check if I’m talking to a real person. AI is making it more challenging to detect. So I ask a question I think only a living person can answer. Like what day is it? All goes quiet. The call is over for me.
If you have any interest in sales and selling and I do. You follow the prompts to see where it leads.
Where It Leads To
After the initial question, you get a live body on the other end.
If your experience at sales, you know right off this is a beginner.
You quickly know by the tone of their voice. You hear the nervous anxiety in the opening line.
It usually starts with I’m so and so from XYZ. So what?
What do you want? What are you selling?
Answer. I’m not selling anything. You’re insulting my intelligence. I know you’re going to try and sell me something. Why the hell else did you call.
I know not every call is to sell you something.
What! Some calls might want to inform you of something. Yes, I know. But I sorry everything is sales.
Let me explain
Why would I say that? Because even if there not looking to close a cash deal. The call is an action to do something.
That’s why everything is a sale, money, or not.
Sales are nothing more than a means of getting someone to take action.
Why is it so annoying and disturbing? You hear nothing but people complaining about these tell-a=marketers calling.
What’s your complaint
The response is almost universal.
I’m so tired of the interruptions. They always seem to call when I’m busy doing something.
They regularly are calling during dinner time. These robocalls are driving me crazy. Are you with me?
I’m a bit strange, but I do answer some. It’s my interest in sales and marketing that feeds my curiosity.
Everyone hates it. Why do companies continue to use it?
I learned from my experience. I have, on several occasions, tried call calling.
Here’s what I came away learning.
For the most part, I’ll sum it up with this.
Greed, on the business’s part. Let me explain.
Most cold callers work on a commission basis. If the caller makes the sale, they will receive a commission on that sale. No sales, no money.
The cost to the business is nothing. So it’s free labor. Many businesses would love to operate with free labor?
Is free, free.
The other reasons are the most upsetting.
It reflects on the character of the business and a lack of respect towards their intended customer.
Their business has no, or are unable to develop a successful marketing and advertising strategy to promote inquires and interest in their product. ?
In Closing Or Not
So simply, why such a low persentage of sales close.
Who wants to buy something from someone who just annoyed you.
Not a winning strategy. I found most customers don’t like to do business with businesses that annoy them and has little respect for their time and privacy.
And that includes all sales tatics cold calling or in person.
People tend to do business with people they like and trust.
They are still using the tired and annoying tactic.
Because they can, and they don’t seem to care how it’s reflecting on the business and potential customers.
And because, 1 sale out of 100 is good, if it doesn’t cost you anything.
But that’s just my take.
What’s yours. I love to hear about it.
